The startup tech landscape, where innovation and scalability intersect, is ever-evolving. So are our outside-the-box PR thinking and strategies. Our collaboration with a SaaS startup and its inspiring female CEO, showcases our expertise in public relations for tech leaders. We provide tech CEOs with the essential positioning, visibility, and reach needed for sustained business growth. In this blog, we unveil our comprehensive startup PR strategy that highlights the company’s expertise in the media and also strengthens its CEO’s reputation as a thought leader in the tech industry.
The challenge: navigating the media landscape as a female tech CEO
Female tech CEOs often face unique challenges in a traditionally male-dominated industry. Ravio reports a notable gender pay gap of 23% in European tech startups, which is almost twice the percentage observed in other industries. This trickles down to media coverage of female CEOs and founders when compared to their male counterparts. Female startup founders not only receive less funding but also have less visibility in the media than male-founded startups, as evidenced by a study in Germany for example.
These findings underscore the need to address gender biases in media representation. Bearing this in mind, we partnered with this international startup to find opportunities to advance their CEO narrative in the media and build a cohesive thought leadership strategy.
Photo by Amy Hirschi on Unsplash
Our approach: influencing the big picture with strategic PR
Addressing the goals of enhancing its branding, spotlighting the co-founding team, and reinforcing the CEO’s thought leadership, we devised a carefully crafted, thought-out, comprehensive PR strategy. We focused on acquiring earned media opportunities with trade publications in tech, HR, and wellbeing. The narrative centred around the funding, female founder, and HR angles, intertwined with the compelling stories of the co-founding team.
Implementation: successful pitching and media relations
The execution phase involved issuing relevant press releases, actively pitching to media outlets, and developing engaging LinkedIn posts and articles. These efforts aimed not only at reaching the startup’s target audience but also at fostering connections with key opinion leaders in the tech community. Thought leadership articles were crafted and strategically placed to position the CEO as the visionary female tech leader she is.
Photo by Javier Sierra on Unsplash
Achievements: shaping a visionary female leader and recognizable brand
Our strategic PR endeavors yielded tangible results. Securing coverage in dozens of published articles across leading tech and business publications, this startup’s narrative reached audiences in six countries, including the UK, Netherlands, Spain, Germany, the US, and India. The CEO’s thought leadership was featured in impactful podcasts, interviews, and a byline in influential tech magazines spanning Europe and Asia. The press release and thought leadership content generated a buzz, amassing hundreds of social media reactions, comments, and reposts. This executive emerged as a female tech CEO and visionary leader, spearheading a co-founding team committed to reshaping the learning & development, and mentoring community space, and resulted in enhanced brand prominence.
Objectives met: impactful outcomes
Our tailored strategy successfully achieved the set objectives:
• Strengthening the CEO’s thought leadership profile as a female tech CEO.
• Bringing visibility, and awareness to the brand and adoption of its solutions
• Elevating reputation as a best-in-class software solution for peer connection and learning.
Connecting worlds: transformative purpose and success
In conclusion, our collaboration with this Dutch startup demonstrates our capabilities to empower female tech CEOs and successful brand positioning.
As a consultancy leading in brand positioning, public relations, and reputation management, we invite CEOs, CMOs, and business founders to explore how our expertise can propel your brand and thought leadership forward. Connect with us to embark on a journey of strategic success, where your story cuts through the noise and becomes a driving part of the evolving tech narrative.
Reach out today to start your transformative journey! Visit our contact page.
