#bigbadme turns vandalism on its head and exposes it for what it is: welcome to the me age.
Social media forces us all to create personal brands. The algorithm breaks down everything to the lowest common dominator: me.
The last syllable of Millennial’s most-loved brand Supreme has been cut and pasted all-over. Me me me me me…
The #bigbadme project questions the cultural appropriation propagated brands such as Supreme who sell a dream of freedom and opportunity available to all.
But is it?
The project is a reflection of the times we live in, when people no longer can find the truth, and strive for instant gratification. Me subverts traditional advertising and brand marketing turning it back on itself. – CANVAZ
CANVAZ is an Irish street artist who first took to the streets of Dublin in the late 90s. Since then, his work has been seen internationally from Dublin, Liverpool, Bristol, Berlin, New York, Hong King and Tel Viv.
His style combines different street art techniques, including street interventions, figurative paintings, paste up, ad-jacking and stenciling.
Deeply rooted in Irish culture and political history, CANVAZ’s work also touches upon more contemporary topics, such as the role of the individual in today’s social media-laden landscape. Throughout, a common thread remains: the willingness to take a stance while remaining hopeful. www.canvazstreetart.com
Header Image: #bigbadme (2020), CANVAZ, street intervention, posters and stickers, London and other cities.